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SEO for Ecommerce SEO for online stores — BB STUDIO online stores

We grow online stores in Google: we build the category structure around real searches, clean up filters and duplicate pages, optimise product pages and set up Merchant Center. Ecommerce SEO from ₴9,900/mo; a one-off store audit from ₴3,900.

We work under a formal contract, with no prepayment. We take on stores built on our own CMS, WooCommerce, OpenCart and other platforms, and can implement the technical changes ourselves.

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Ecommerce SEO for online stores — BB STUDIO

Why online stores need their own approach to SEO

A store has hundreds or thousands of pages, and most are generated automatically: categories, filters, sorting, pagination, product pages. Without proper controls, Google spends its time on technical duplicates while the categories and products that matter get indexed slowly or never reach the results at all.

So we start with structure: we collect the searches people use to look for your products and turn them into categories and filter landing pages. Then come product pages, structured data, speed and internal linking, so that both shoppers and Google can easily get from a category to the right product.

If the structure has to be planned from scratch — for a new store or a large catalogue — start with keyword research: it shows which categories and filters people actually search for. As part of ongoing SEO, we collect and update keywords ourselves.

Ecommerce SEO pricing

The audit shows what is holding your store back in search; monthly SEO fixes it step by step and widens the range of searches you are found for.

Store SEO audit

one-off, with an action plan
from ₴3,900
  • Indexing of categories, filters and products
  • Duplicates, pagination and canonicals
  • Product markup and its errors
  • Speed of category and product pages
  • Catalogue structure and search demand
  • A prioritised task list
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Ongoing store SEO

monthly
from ₴9,900/mo
  • Category structure based on keyword research
  • Filter landing pages
  • Product page optimisation
  • Copy for category pages
  • Technical fixes and speed
  • Merchant Center and free listings
  • Report: visibility, traffic, orders
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The price of ongoing SEO depends on catalogue size, the number of languages and who implements the changes — your developer or us. Descriptions for hundreds of products and new store features are quoted separately.

What ecommerce SEO covers

01

Category structure

We build categories and subcategories around how shoppers search, not just how products are listed in your inventory system. Each category gets its own target query, title and H1.

02

Filter pages

Combinations people actually search for, like “men’s Nike trainers”, become pages of their own with a dedicated URL, title and H1. Other filters and sorting options are kept out of the index.

03

Product pages

Unique descriptions instead of supplier copy, specs, photos with alt text, customer reviews and Product markup with price and availability. If there are hundreds of products, our product content service takes care of them.

04

Duplicates and canonicals

A product in several categories, parameters and tracking tags in URLs — we set up canonicals and indexing rules so search results show one correct page, not five copies. Paginated pages stay crawlable, each with its own canonical.

05

Out-of-stock products

A page that brings in traffic stays live: we mark it out of stock and show alternatives. For products discontinued for good, we set up a 301 redirect to the closest category or model.

06

Google Merchant Center

We set up your product feed so that titles, prices, availability and images match the site, then keep an eye on diagnostics and fix the errors that get products disapproved.

How we grow your store

  1. Audit

    We crawl the catalogue, review indexing in Search Console and draw up a task list.

  2. Structure

    We map searches to categories and filter pages and agree the new structure with you.

  3. Implementation

    Technical fixes, product and category templates, structured data and Merchant Center — done by us or together with your developer.

  4. Growth and reporting

    Every month: category copy, internal linking, new landing pages and a report on search traffic and orders.

Platforms we work with

SEO changes are made differently on every platform, so we first look at what yours allows.

Our own CMS

Built in-house, so any SEO change goes straight into the code, without the limits of third-party plugins.

WooCommerce

We configure the SEO plugin and theme: title templates, Product markup, filter indexing and speed — without piling on plugins that slow the site down.

OpenCart

Typical issues are duplicate product URLs via different category paths and parameters in URLs. We fix them through settings, extensions and canonicals.

Other platforms

Site builders and hosted platforms lock some settings, so we tell you upfront what can and cannot be done.

If the platform seriously limits SEO, we will suggest options — from improvements to a new online store.

What your store gets

  • We know from the inside how catalogues, filters and product templates work, because building online stores is part of what we do.
  • We implement changes ourselves, so you don’t need a separate developer for every task.
  • We look beyond rankings to orders from search: what actually sells and what merely collects impressions.
  • No prepayment: you pay as agreed or under the contract; we are a Ukrainian sole proprietor, not VAT-registered.
  • Transparent pricing: store SEO audit from ₴3,900, ongoing SEO from ₴9,900/mo.

Common ecommerce SEO mistakes

  1. Product descriptions copied from the manufacturer’s site — the same text already appears in plenty of other stores.
  2. Every filter and sort combination is open to indexing, flooding Google with near-identical pages.
  3. Sold-out products are simply deleted: the page returns a 404 and drops out of search along with its rankings.
  4. Category pages are just a product grid, with no keyword-focused heading, no copy and no links to related sections.
  5. One product has several URLs, depending on which category it was reached from, and none is marked as canonical.
  6. Catalogue photos are not compressed, so a category with dozens of products loads slowly on a phone.

Who handles your store’s SEO: you, a freelancer or BB STUDIO

Compared on what matters most for an online store.

DIYFreelancerBB STUDIO
Category structureWhatever grew over timeDepends on the personBased on keyword research, approved by you
Filters and duplicatesOften all indexableOften overlookedRules for every page type
Code changesYou need a developerDepends on the personWe implement them
Merchant CenterRarely set upNot alwaysFeed and free listings
Cost of workJust your timeVariesFrom ₴9,900/mo
Ecommerce SEO
ongoing, monthly
from ₴9,900/mo
Get a quoteGet a quote

Ecommerce SEO FAQ

Ongoing SEO starts at ₴9,900/mo, and a one-off store SEO audit at ₴3,900. The final amount depends on catalogue size and the volume of changes; we quote it after the audit and set it in the contract.

Google picks up technical fixes once it recrawls the pages — usually within a few weeks. A noticeable rise in store traffic takes several months and depends on competition in your niche and how quickly changes go live. We don’t guarantee rankings, but the report shows every change and its effect on traffic and orders.

The ones people actually search for — brand, type, colour, size, purpose — where there is demand for the combination. These pages get their own title, H1 and a short text, while price ranges, sorting and random combinations are kept out of the index to avoid duplicates.

Yes, but short and useful: what the section offers, how to choose, how models differ. Length on its own is no advantage in Google’s eyes, and nobody reads a wall of “SEO text” at the bottom of the page.

Yes, as well as stores on our own CMS and other platforms. Each platform has its own typical SEO problems, so the first step is an audit rather than a generic checklist.

Yes: once the feed is connected, your products can appear for free in Google Shopping. And if you want more visibility, the same feed powers Shopping campaigns in Google Ads.

No. There is no prepayment for our work: you pay as agreed or under the contract. We operate officially as a Ukrainian sole proprietor (FOP, 3rd group), not VAT-registered, and provide a contract, invoice and certificate of completion.

Useful reading on ecommerce SEO

Check your store

Use our free Schema.org validator to check Product markup, find out why a category or product isn’t indexed, catch canonical errors and measure page speed.

SEO & content

No prepayment, fully official

Everything we agree is put in writing, and we never take money up front — you see the result of the work before you pay for it.

No prepayment

We take no money in advance. Payment terms are agreed with you beforehand — by arrangement or under the contract.

Official: registered sole proprietor

Contract, invoice and certificate of completed work. We are a Ukrainian sole proprietor (FOP, 3rd group) and not VAT-registered, so the price is final — no VAT is added on top.

Price and deadlines in the contract

We fix the scope, cost and timeline before work starts. Any new task begins only after you have approved its price.

Free estimate

The consultation and project estimate cost nothing and commit you to nothing. We reply within 15 minutes during working hours.

Related services

We build modern websites that combine thoughtful design, high speed and convenient functionality. From corporate sites to complex web projects — solutions that work for your business growth.

We design online stores with a well-thought-out structure, fast performance and convenient checkout. We integrate payment, delivery and everything needed for effective online sales.

Product catalog
Cart
Online payment
Delivery
CRM
Analytics

We create landing pages that grab attention and motivate action. A thoughtful structure, strong design and conversion focus help you get more leads.

Conversion
Prototype
Responsive
Lead form
Analytics

Design for new websites and redesigns of old ones, UX audits, mockups in Figma or Photoshop and pixel-perfect coding. We also create logos and brand identity. We make sure the site is clear to people and brings in leads, not just looks good.

We optimize the site for search engines, improve its visibility in Google and attract the target audience. We work on technical optimization, content and organic traffic growth.

We set up and run ads on Google, Facebook, Instagram and TikTok, and help businesses show up in ChatGPT and AI search answers. A transparent budget, clear reports and prices published on the site.

We run Instagram, Facebook and TikTok for businesses: a content plan, posts, Reels and Stories in one consistent style. We also set up pages from scratch — profile photo, bio, covers, buttons and a link to your site.

Social media managementPage setup
Instagram
Facebook
TikTok

We ensure the stable operation of the site: updates, backups, bug fixes, security control and technical support. You grow your business — we take care of the site.

We host websites on fast SSD hosting with SSL, daily backups and 24/7 monitoring. Moving from another host? The migration is free — and you get 2 weeks of hosting as a gift.

Let’s create something amazing together

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