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Serhii Illichov, Attorney at Law — business card website case study

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Google Ads Google Ads PPC campaign setup PPC management

We set up and run Google Ads PPC campaigns: the first leads can arrive in the very first week — no waiting for the site to climb in search. Setup from ₴3,000, management from ₴3,000/mo.

We work with small and medium businesses under a formal contract, with no prepayment: a transparent budget, clear reports and prices several times below the market.

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Google Ads PPC campaign setup

How much does Google Ads advertising cost?

The budget has two parts. The first is our work: a one-off campaign setup from ₴3,000 and monthly management from ₴3,000. The second is the advertising budget, which you pay to Google directly.

The recommended minimum budget is ₴6,000 a month. Anything less gives the campaign too little data to learn from: Google never works out which impressions bring enquiries, and the money is wasted.

So a realistic start is from ₴12,000 for the first month including the budget. After that only management and budget remain each month.

What we do when launching a campaign

We collect the semantics: the real queries people use to look for your product or service. Separately we build a negative keyword list so you do not pay for stray clicks — badly configured campaigns lose up to a third of the budget this way.

We write ads for each query group and set up extensions: phone, address, links to site sections. The more relevant the ad, the cheaper the click — Google factors this in directly.

We connect analytics and goals: a form submission, a call, a message in a messenger. Without this there is no way to tell which campaigns bring customers and which merely spend money.

Query analysis → negative keywords → ads → analytics → weekly optimisation.

Our prices versus the market

Service BB STUDIO Market
Campaign setup from ₴3,000 ₴15,000 – 25,000
Monthly management from ₴3,000 ₴6,000 – 8,000
Prices on the site published mostly hidden
Minimum budget from ₴6,000 often from ₴15,000

Market prices are taken from published rate cards of Ukrainian agencies as of 2026. We are cheaper not because we do less, but because we run without a large team and do not build the cost of a central Kyiv office into the price.

Cost and timeline
launch in 3–5 days
from ₴3,000
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Setting up a campaign from scratch starts at ₴3,000; the exact price depends on the number of directions and products. Management starts at ₴3,000 a month. The advertising budget is separate and paid to Google directly — we recommend from ₴6,000 a month. No prepayment — we work under a contract.

Advertising brings enquiries from the first week but stops when payment stops. SEO is slower — the first movement takes two to three months — but the traffic stays. The best approach is to launch ads immediately and run SEO alongside: while organic gains strength, ads keep the flow of customers going.

Yes. When you order a website, the basic campaign setup comes free — that is our starting bonus. Monthly management is sold separately: query analysis, bid optimisation, negative keyword work and reporting.

The honest answer is no. The number of enquiries depends on your offer, your prices and how well the site convinces a visitor. What we are responsible for is bringing people who genuinely search for your product, and a transparent report showing every hryvnia spent.

Why companies choose the BB STUDIO web studio to build their websites

BB STUDIO is a team that goes beyond the standard approach to web development. We build modern turnkey websites focused on concrete business results: attracting new clients, increasing sales and keeping the project stable after launch.

We deliver the full cycle of building web products — from analytics, strategy and design to launch, technical support and further development. We start every project with a detailed study of the business, company goals, audience needs and market specifics.

More advertising & keyword research

Website development stages

We work transparently and consistently, so you can see the progress of the project at every stage.

Discuss a projectDiscuss a project

Analysis and strategic planning

We dive into the specifics of your business, research the market and competitors and form a clear technical brief for the future project.

Website analysis and planning

Structure and prototyping

We plan the site architecture, build convenient interaction scenarios and create prototypes of key pages.

Website prototyping

Unique web design

We create a modern and recognizable design in your brand style, adapted to all devices and user needs.

Website design

Professional development

We turn the design into a fast, stable and functional website on our own CMS (PHP, JavaScript, Bootstrap) — without plugin bloat. If the project needs WordPress, we build on it too.

Professional website development

Content and integrations

We fill the site with content, perform basic SEO optimization and connect CRM, analytics and the necessary services.

Website content and integrations

Testing and launch

We thoroughly check the speed, responsiveness, functionality and correctness of the site before publishing it.

Website testing and launch

Support and development

We stay by your side after launch: we provide technical support, updates, improvements and further development of the project.

Website support and growth

No prepayment, fully official

Everything we agree is put in writing, and we never take money up front — you see the result of the work before you pay for it.

No prepayment

We take no money in advance. Payment terms are agreed with you beforehand — by arrangement or under the contract.

Official: registered sole proprietor

Contract, invoice and certificate of completed work. We are a Ukrainian sole proprietor (FOP, 3rd group) and not VAT-registered, so the price is final — no VAT is added on top.

Price and deadlines in the contract

We fix the scope, cost and timeline before work starts. Any new task begins only after you have approved its price.

Free estimate

The consultation and project estimate cost nothing and commit you to nothing. We reply within 15 minutes during working hours.

Related services

We build modern websites that combine thoughtful design, high speed and convenient functionality. From corporate sites to complex web projects — solutions that work for your business growth.

We design online stores with a well-thought-out structure, fast performance and convenient checkout. We integrate payment, delivery and everything needed for effective online sales.

Product catalog
Cart
Online payment
Delivery
CRM
Analytics

We create landing pages that grab attention and motivate action. A thoughtful structure, strong design and conversion focus help you get more leads.

Conversion
Prototype
Responsive
Lead form
Analytics

Design for new websites and redesigns of old ones, UX audits, mockups in Figma or Photoshop and pixel-perfect coding. We also create logos and brand identity. We make sure the site is clear to people and brings in leads, not just looks good.

We optimize the site for search engines, improve its visibility in Google and attract the target audience. We work on technical optimization, content and organic traffic growth.

We set up and run ads on Google, Facebook, Instagram and TikTok, and help businesses show up in ChatGPT and AI search answers. A transparent budget, clear reports and prices published on the site.

We run Instagram, Facebook and TikTok for businesses: a content plan, posts, Reels and Stories in one consistent style. We also set up pages from scratch — profile photo, bio, covers, buttons and a link to your site.

Social media managementPage setup
Instagram
Facebook
TikTok

We ensure the stable operation of the site: updates, backups, bug fixes, security control and technical support. You grow your business — we take care of the site.

We host websites on fast SSD hosting with SSL, daily backups and 24/7 monitoring. Moving from another host? The migration is free — and you get 2 weeks of hosting as a gift.

Let’s create something amazing together

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