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Keyword research Keyword research for a website — BB STUDIO for SEO and ads

We research the keywords your customers use to look for your products or services and map them to the pages of your site and to ad groups. From ₴3,500; you get a Google Sheets file that stays yours.

We work under a formal contract, with no prepayment. We already collect basic keywords whenever we build a site or run SEO or Google Ads. A separate keyword study makes sense when you are planning the structure of a large site, adding a language or a city, or handing the work to another contractor.

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Keyword research for a website — BB STUDIO

Why keyword research matters

Without keyword research, sites are built on gut feeling: pages are named the way the owner likes, not the way customers search. As a result some queries have no page at all, while two of your pages compete for others — this is called keyword cannibalisation.

Keyword research answers three questions: which pages your site needs, which words belong in the headings and text of each page, and which queries are worth advertising on — and which belong on the negative keyword list.

For Google Ads PPC it is the basis of the campaign structure, for SEO it is the map of pages and copy, and for a new website it is the structure, set before design starts.

Keyword research pricing

We quote the price before we start and fix it in the contract. No prepayment.

Keyword research

one-off, 3–7 working days
from ₴3,500
  • Queries from 4+ sources, competitors included
  • Search volume and seasonality
  • Clean-up of irrelevant queries
  • Clustering based on Google results
  • Mapping to existing and new pages
  • Negative keywords for Google Ads
  • A Google Sheets file and a walkthrough call
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The price depends on the number of services, product categories, cities and languages. A small service site starts at ₴3,500; catalogues and online stores are quoted after a short brief.

What keyword research includes

01

Keyword sources

Google Keyword Planner, your site’s Google Search Console, search suggestions, competitors’ keywords and what you know about your customers.

02

Volume and seasonality

How many times a month each query is searched and in which months demand rises — useful for planning content and ad budgets.

03

Clean-up

We remove what does not fit: “free”, “DIY”, job searches, other cities, competitor brand names — unless you need them.

04

Clustering

We group queries by intent and by which pages Google ranks at the top: one cluster means one page or one ad group.

05

Negative keywords

A separate list for Google Ads, so you do not pay for clicks from people looking for something you do not sell.

06

Several languages

Ukrainian, Russian, English — researched separately for each language, because people search with different words, not translations.

How we do it

  1. Brief

    Services, regions, languages, competitors. With Search Console access we also use your site’s real queries.

  2. Collection

    Queries from all sources, with volumes for Ukraine or the regions you need.

  3. Clean-up and clustering

    We remove junk, group the queries and check each group against real Google results.

  4. Mapping and handover

    The spreadsheet, page map and negative keywords. We explain on a call how to use them.

What you get

Keyword table

Every query with its volume, cluster and the page it should lead to.

Page map

Which pages exist, which need to be created and which should be merged so they stop competing.

Ads list

Ad group keyword sets and negative keywords, ready to import into Google Ads.

The spreadsheet stays with you: keep working with us or hand it to another contractor.

Keyword research you can act on straight away

  • We build sites and run SEO and ads ourselves, so we do keyword research for real work, not for a report.
  • We cluster based on real Google results, not just word similarity.
  • Separately for each language of the site — no machine-translated keywords.
  • No prepayment: you pay as agreed or under the contract; we are a registered sole proprietor, not VAT-registered.
  • Transparent pricing: from ₴3,500.

Common keyword research mistakes

  1. Collecting thousands of keywords and never mapping them to pages.
  2. Targeting every keyword on the home page.
  3. Translating keywords into another language instead of researching each language separately.
  4. Ignoring low-volume queries — they often bring the cheapest leads.
  5. Running ads without negative keywords.
  6. Doing keyword research once and never updating it.
Keyword research
one-off, Google Sheets file
from ₴3,500
Get a quoteGet a quote

Keyword research FAQ

From ₴3,500 for a small service site. For a catalogue or online store the price depends on the number of categories, cities and languages — we quote it after a short brief and fix it in the contract.

An organised list of the queries people use to find what you sell, mapped to the pages of your site. It shows which pages you need, what to put in headings and text, and which words to advertise on.

It depends on the niche: from a few dozen to a few hundred for a service site in one city, thousands for an online store. What matters is not the number but that every relevant query has its own page.

No — we collect basic keywords as part of that work. Separate research makes sense for a large site, a new language or city, or when another contractor handles your SEO or ads.

A Google Sheets file: queries, volumes, clusters, pages and negative keywords, plus a call where we explain how to use it. The file stays yours.

Every 6–12 months, or whenever you add services, cities or languages. Demand changes, and new queries should reach your site and ads in time.

No. There is no prepayment for our work: you pay as agreed or under the contract. We work under a formal contract as a Ukrainian sole proprietor (FOP, 3rd group), not VAT-registered — contract, invoice, certificate of completion.

Useful reading on keywords and ads

Free tools for copy and pages

See how a page looks in search, count heading characters and check canonical tags.

More advertising & keyword research

How we work

No prepayment, fully official

Everything we agree is put in writing, and we never take money up front — you see the result of the work before you pay for it.

No prepayment

We take no money in advance. Payment terms are agreed with you beforehand — by arrangement or under the contract.

Official: registered sole proprietor

Contract, invoice and certificate of completed work. We are a Ukrainian sole proprietor (FOP, 3rd group) and not VAT-registered, so the price is final — no VAT is added on top.

Price and deadlines in the contract

We fix the scope, cost and timeline before work starts. Any new task begins only after you have approved its price.

Free estimate

The consultation and project estimate cost nothing and commit you to nothing. We reply within 15 minutes during working hours.

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