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Facebook & Facebook and Instagram ads — BB STUDIO Instagram ads

Facebook and Instagram ads for small and medium businesses: setup from ₴3,500, management from ₴4,000/mo. We set up the pixel and conversions so you see leads and sales, not likes.

We work under a formal contract, with no prepayment. You pay the ad budget to Meta directly from your own account — the money never goes through us.

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Facebook and Instagram ads — BB STUDIO

When Meta ads bring leads — and when they only bring reach

Facebook and Instagram do not respond to a search query like Google does: they show ads to people based on their interests, behaviour or similarity to your customers. That is why they work well for things people buy “with their eyes”: clothing, beauty, furniture, renovation, courses, events and local businesses.

Budgets are usually wasted not because of bad banners but because of the setup: no pixel or events, a campaign optimised for clicks instead of leads, ads leading to a page that does not convert. That is where we start — we set up lead tracking and check where the ads lead.

If you do not have a page for the ads yet, you can start with a landing page or with Meta’s instant lead forms inside Facebook and Instagram — we will tell you which is cheaper for your niche.

Facebook & Instagram ads pricing

Our fee is separate from the ad budget. We fix the price and scope in the contract, with no prepayment.

Setup

one-off, launch in 3–5 days
from ₴3,500
  • Audit of your Facebook and Instagram pages
  • Meta Pixel and lead events on your site
  • Audiences: interests, lookalikes, retargeting
  • A campaign with 2–3 ad sets
  • Ad copy and creative structure
  • UTM tags and GA4 goals
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Management

monthly
from ₴4,000/mo
  • Weekly campaign optimisation
  • Audience and creative testing
  • Switching off expensive ads
  • Report: leads, cost per lead, spend
  • Advice on the site and the offer
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The ad budget is paid to Meta separately, from your own account. If the account has no VAT number, Meta adds 20% Ukrainian VAT to the budget — factor that in. To start, we recommend a budget of at least ₴6,000 a month.

What the setup includes

01

Lead tracking

Meta Pixel plus lead and call events. On sites we build on our own CMS we also add the Conversions API, so less data is lost to ad blockers.

02

Audiences

Interests, lookalike audiences based on your customers, retargeting to site visitors and people who engaged with your Instagram.

03

Campaign structure

Separate ad sets for products and audiences, so you can see what brings leads and what only spends money.

04

Ads

Copy and headlines, versions for Feed, Stories and Reels. We can make banners from your photos — that is discussed separately.

05

Lead forms

Meta instant forms if you have no site yet or it is not ready for ads: people leave their details without leaving Instagram.

06

Analytics

UTM tags, GA4 goals and a report that shows cost per lead, not just clicks and reach.

How much Facebook and Instagram ads cost

The total is made of three parts — and none of them is hidden.

Our fee

Setup from ₴3,500 one-off and management from ₴4,000 a month.

Ad budget

Paid to Meta directly. For the first tests we recommend from ₴6,000 a month — about ₴200 a day.

Meta VAT

If the account has no VAT number, Meta adds 20% to the budget. That is the case for most sole proprietors.

A realistic first month starts at ₴14,700: ₴3,500 setup, ₴4,000 management, ₴6,000 budget and ₴1,200 Meta VAT. After that, management, budget and VAT remain each month — from ₴11,200.

How we launch your ads

  1. Brief and audit

    Your niche, audience, competitors, pages and ad account, if you already have one.

  2. Tracking

    Pixel, events and UTM tags. We check that every lead is recorded.

  3. Launch

    Campaign, audiences, ads. First data within 3–7 days.

  4. Optimisation

    We switch off what is expensive, scale what brings leads and report every month.

Why our ads are built for leads

  • We build websites too, so we see the whole funnel: if leads are expensive because of the page rather than the ads, we will tell you and help fix it.
  • The ad account and budget stay yours: we work with access rights and never take over the account.
  • We report in leads and cost per lead, not reach and likes.
  • No prepayment: you pay as agreed or under the contract; we are a registered sole proprietor, not VAT-registered.
  • Transparent pricing: setup from ₴3,500, management from ₴4,000/mo.

Mistakes that waste a Meta ads budget

  1. A Traffic or Engagement objective when you need leads.
  2. No pixel or events — the algorithm does not know who left a lead and finds people who just click.
  3. The Instagram “Boost” button instead of Ads Manager: fewer settings, less control.
  4. One audience for everything — no split into cold, warm and retargeting.
  5. Ads lead to the home page instead of a page for the specific offer.
  6. Judging the campaign after 1–2 days, while it is still learning.

Do it yourself, a freelancer or BB STUDIO

What a business usually gets with each option.

YourselfFreelancerBB STUDIO
Pixel and eventsOften skippedDepends on the personAlways, with lead checks
ReportNoneReach and clicksLeads and cost per lead
Landing pageAs isAs isWe advise and help fix it
Paperwork—RarelyContract, invoice, completion certificate
Cost of work₴0, but your timeVariesFrom ₴3,500 + from ₴4,000/mo
Facebook & Instagram ads
one-off setup, management from ₴4,000/mo
from ₴3,500
Get a quoteGet a quote

Facebook & Instagram ads FAQ

Setup is from ₴3,500 one-off and management from ₴4,000 a month. The ad budget is paid to Meta separately: we recommend from ₴6,000 a month to start, plus 20% VAT if the account has no VAT number.

Technically Meta lets you run ads on a tiny budget, but to exit the learning phase the algorithm needs about 50 target actions a week. On a small budget it learns slowly, so for the first tests we recommend from ₴6,000 a month — with less you get too little data to draw conclusions.

Not necessarily: you can collect leads with Meta instant forms or send people to your Instagram DMs. But a website gives better conversion, retargeting and analytics. If you do not have one, a quick option is a landing page for ads.

First data arrives 3–7 days after launch. A stable cost per lead usually settles in 2–4 weeks, once the campaign leaves the learning phase and we cut expensive ads.

Honestly, no. The number of leads depends on your offer, prices, season and the page the ads lead to. We are responsible for the quality of setup, tracking and weekly optimisation, and we report results in leads, not reach.

We write the ad copy ourselves. We can make banners from your photos — that is discussed separately. Reels videos are best shot by you: you know the product, and we will tell you exactly what to film.

You pay the ad budget to Meta directly from your own account. There is no prepayment for our work: you pay as agreed or under the contract. We work under a formal contract as a Ukrainian sole proprietor (FOP, 3rd group), not VAT-registered — contract, invoice, certificate of completion.

Useful reading on ads and social media

Get your site ready for ads

Free: UTM tags, page speed, link previews and image compression.

More advertising & keyword research

How we work

No prepayment, fully official

Everything we agree is put in writing, and we never take money up front — you see the result of the work before you pay for it.

No prepayment

We take no money in advance. Payment terms are agreed with you beforehand — by arrangement or under the contract.

Official: registered sole proprietor

Contract, invoice and certificate of completed work. We are a Ukrainian sole proprietor (FOP, 3rd group) and not VAT-registered, so the price is final — no VAT is added on top.

Price and deadlines in the contract

We fix the scope, cost and timeline before work starts. Any new task begins only after you have approved its price.

Free estimate

The consultation and project estimate cost nothing and commit you to nothing. We reply within 15 minutes during working hours.

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