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UTM Link Builder

SEO and marketing

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A UTM-tagged link for ads and newsletters.

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Your link 

    
UTM tags appear in Google Analytics under traffic acquisition. The main rule is to write them identically across campaigns, otherwise your statistics fall apart into dozens of near-identical rows.





        


                
                

            
FAQ

                            

                    Which tags are required and which are optional?
                    
Three are required: utm_source (where the visitor came from), utm_medium (channel type) and utm_campaign (campaign name). Without them analytics cannot group traffic correctly. Two more — utm_content and utm_term — are for distinguishing several banners inside one campaign or recording the keyword in search advertising.

                

                            

                    Why does letter case matter?
                    
Google Analytics treats Facebook and facebook as two different sources. If you write it capitalised in one campaign and lowercase in another, the report shows two rows instead of one and you end up adding the numbers by hand. That is why we lowercase everything by default: it is the simplest way not to spoil your own statistics.

                

                            

                    Can UTM tags hurt SEO?
                    
They can, if tagged links end up in your internal linking or in the sitemap: Google would then see several URLs with identical content. The safeguard is simple — every page’s canonical should point to the clean URL without parameters. For external advertising the tags are safe, because such links come from outside and are usually not indexed.

                

                    

                    

        

    






























    

                
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