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Seventeen checks: AI crawler access, llms.txt, structured data and technical basics.
Language models draw answers from sites they can read and parse. That depends on specific technical things, not on how good the writing is.
No magic: each check carries a weight and the result is their sum. Every multiplier is shown below, so you can recompute the total by hand.
Worth stating plainly, because the topic attracts a lot of overstatement.
Ordered by impact: the first two steps deliver more than everything else combined.