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MOVE Trainingwear is a ballroom practice wear brand from Uzhhorod, Ukraine: bodysuits, tops, skirts, dresses and sets for girls 98–158 cm tall, with some styles in adult sizes XXS–M. Its founder is a dance coach and Candidate Master of Sport, so every piece is made for movement on the dance floor.
MOVE needed its own online store where a young dancer’s mum can find the right style in a few minutes, choose a size by the child’s height and order from her phone. The starting point was the brand’s static template, which had to become a full store with an admin panel in the same style.
The second goal was search. From day one the site had to be ready for e-commerce SEO and Google Ads: separate pages for categories and collections, structured data, fast loading and analytics. And the owner had to manage products, prices, texts and SEO herself in the admin panel, without a developer.
We built the catalogue around how people search for ballroom dancewear, with five categories (bodysuits, tops, skirts, dresses and sets) and four collections (Latin, Sparkle, Leopard Print and Adults). Eight filter groups update without reloading the page: garment type, dance style, details (fringe, ruffles, draping, sparkle, mesh and more), sleeve, colour, range (kids’ or adult), size and price. Search copes with the wrong keyboard layout, transliteration and synonyms.
Size is the most common question when buying kids’ dancewear. That’s why children’s sizes are based on height, the product page shows only that style’s sizes with a price for each, and the size guide has a full chart plus a size finder based on height, chest and waist. Still unsure? There’s a short “Need help with sizing?” form.
The store runs on our own PHP engine (MVC) with no off-the-shelf CMS or JS libraries, so pages stay light and the admin panel is tailored to MOVE. URLs stay the same when a product is renamed, photos are converted to WebP on upload, and Google gets structured data for products with sizes, shipping and returns. Delivery is by Nova Poshta, and payment is cash on delivery for now; LiqPay and bank transfer can be enabled in the admin panel.
Everything a shopper needs to find a style in the right size quickly, and everything the owner needs to run the store herself.
Instead of a static template, MOVE got a full online store where the path to an order takes four steps: a category or collection, a size filter, a product page, the cart. The owner adds new styles, prices and texts herself, and the site compresses photos to WebP on its own.
The site is ready to grow from launch: 11 SEO landing pages, category texts and FAQs, and a blog about choosing and caring for dancewear lay the groundwork for search traffic from shoppers looking for ballroom practice wear. Analytics and conversion tracking are already built in, so ads can go live as soon as the owner adds the IDs. You can order a store like this for your brand.
We’ll build it around your range, just like we did for MOVE Trainingwear: a filterable catalogue, cart, payment and delivery, and an admin panel where you change prices and products yourself.
