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BI_BISHOP is a specialty online store for plus-size women’s jeans in Ukrainian sizes 50 to 58. The catalog features straight, wide-leg, mom and flared styles, with an emphasis on a comfortable fit, a clear size chart and an easy way to find the right style.
Our task was to create a modern online store for the narrow niche of plus-size women’s jeans. The catalog structure had to be clear, so that shoppers quickly get to the fit they need and easily compare styles with each other.
Special attention went to choosing the size: for a clothing store it is one of the main factors in whether someone buys online. The store also needed a convenient product page, cart, checkout, a responsive mobile version and a structure ready for e-commerce SEO.
We built the online store catalog around four main fits: straight, wide-leg, mom and flared. Each fit has its own category, and product pages offer quick size selection, photos, specifications, the current price and availability.
To make choosing easier, we added a size chart and a calculator that recommends a size from waist and hip measurements. There is also a size-help form, quick add-to-cart and separate pages for delivery, payment, returns, FAQ, reviews and the blog. Google Analytics 4 and Google Ads are connected, so the store is ready for advertising.
The store is built around one goal: helping women who wear sizes 50–58 quickly find their fit and get the size right. Here’s how the site does it.
The result is a full-fledged online store with a clear focus and an intuitive path from choosing a style to completing a purchase. The structure does not overwhelm shoppers with unnecessary categories and keeps the focus on the jeans styles and their fit.
The project has a modern responsive design, a convenient catalog, a full-featured cart and a size-help system. Information pages, a blog and separate categories lay the groundwork for organic growth and future expansion of the range.
We’ll build it around your range, just like we did for BI_BISHOP: a filterable catalogue, cart, payment and delivery, and an admin panel where you change prices and products yourself.
