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BI_BISHOP is a specialty online store for plus-size women's jeans in sizes 50 through 58. The catalog features straight-leg, wide-leg, mom, and flared styles, with an emphasis on a comfortable fit, a clear size chart, and an easy way to find the right style.
Our goal was to create a modern online store for the niche market of plus-size women's jeans. It was important to design an intuitive catalog structure where users could quickly find the right fit and easily compare different styles.
Special attention was paid to the size selection process, as this is one of the key factors when buying clothes online. It was also necessary to implement a user-friendly product page, shopping cart, checkout process, a responsive mobile version, and a site structure suitable for future SEO optimization.
We’ve organized our catalog around four main fit types: straight, wide, mom, and flared. A separate category has been created for each style, and the product pages include quick size selection, photos, specifications, current prices, and availability information.
To make it easier to choose, we’ve implemented a size chart and a calculator that determines the recommended size based on waist and hip measurements. We’ve also included a size guide, a quick way to add items to the cart, and separate pages for shipping, payment, returns, FAQs, reviews, and the blog.
The result was a fully-fledged online store with a clear focus and an intuitive user journey, from selecting a style to completing a purchase. The site’s structure helps avoid overwhelming shoppers with unnecessary categories and focuses their attention specifically on the jeans styles and their fit.
The project features a modern, responsive design, a user-friendly catalog, a fully functional shopping cart, and a size guide. Information pages, a blog, and separate categories provide an additional foundation for organic promotion and future expansion of the product range.
We’ll build it for your business, just like we did for BI_BISHOP: a structure built around your services, a fast responsive site, lead forms and basic SEO from day one.
