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An online store of clothing and footwear for children from birth to adulthood.
In the company’s words: "From our own children we know that kids’ clothing is not just things, but an expression of care for them, their individuality, and instilling style and taste from early childhood."
Our task was to create a modern online store of kids’ clothing that helps parents easily navigate a large range of products and brands.
It was important to design a clear catalog structure, simplify product search by age, category and size, and create a convenient user journey from the first acquaintance with the store to completing a purchase.
We built a logical catalog structure and divided the range by the main user needs: for girls, boys, toddlers, newborns and teenagers. We paid special attention to navigation between categories, brands, clothing, footwear and accessories.
In the design we focused on the products: a clean composition and clear visual hierarchy let product photos stay in the spotlight. Information about the brand, price, discount and available sizes was presented so the user could quickly assess a product and proceed to purchase.
As a result, we created a functional e-commerce site that organizes a large range and makes choosing kids’ clothing simpler and clearer.
Thoughtful navigation helps quickly get to the right category, and the concise design does not distract from the products. The site combines the convenience of an online store with a cohesive visual presentation and creates a comfortable shopping experience for parents.
Let’s create something amazing together 
