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KOTARCO is an online store offering home textiles from Ukrainian manufacturers. The catalog features bedding, blankets, pillows, mattress protectors, throws, and bedspreads, all carefully selected with an emphasis on quality, comfort, and practicality.
KOTARCO sold home textiles through a marketplace where every size was a separate listing. A bedding set in four sizes became four nearly identical pages, and instead of choosing a size the shopper had to scroll the catalogue looking for the right one.
They needed their own bilingual online store: a proper product page, filters by textile attributes, card payment and readiness for advertising — so Google Shopping could be launched without extra work.
We merged 322 listings into 99 product cards: sizes moved inside the card, and the old URLs got 301 redirects so nothing Google already knew was lost. Instead of three weak pages with identical text — one strong one.
On top of the catalogue we built 24 landing pages for commercial queries — by fabric, filler, season and colour, each with its own text. That is the same work as SEO promotion for any store, only done at the development stage. We connected Nova Poshta, MonoPay and the product feed, set up Merchant Center and Google Ads, so the store was ad-ready on launch day.
The store runs in Ukrainian and Russian, with separate URLs and switching that keeps you on the same page. Here is what it does.
As a result, we created a fully-fledged e-commerce website that organizes a wide range of home textiles and helps users quickly navigate from selecting a category to choosing a specific product and completing their purchase.
A well-designed filter system greatly simplifies navigation through the catalog, and detailed product pages allow users to access key information without any extra steps. The website combines a modern visual design, a user-friendly structure, and e-commerce functionality, creating a cohesive digital image for the KOTARCO brand and laying the foundation for the further growth of online sales.
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