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Website speed Website speed optimisation — BB STUDIO optimisation

We find what is slowing your site down and fix it: images, caching, CSS and JavaScript, fonts and server response. We improve Core Web Vitals and show you the result in numbers — from ₴4,000.

We work under a formal contract, with no prepayment. We measure speed before and after the work, so you can see exactly what changed.

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Website speed optimisation — BB STUDIO

A slow site loses customers

When a page loads slowly, some visitors leave before it appears — especially on phones and mobile data. Google also takes page speed and stability into account, so a slow site loses out with both people and search.

We do not chase a PageSpeed score for its own sake. We measure Lighthouse lab results and real-visitor data, pin down what is actually slowing things down — heavy images, unneeded scripts, plugins, a slow server — and fix it step by step, checking that nothing breaks.

A fast site is a solid foundation for SEO and advertising, because fewer people give up waiting. But speed alone will not get you to the top of Google — that also takes useful content, a clear structure and ongoing search work.

Speed optimisation pricing

We set the price after the speed audit, together with a list of what we will fix. No prepayment.

Speed optimisation

one-off, with a before/after report
from ₴4,000
  • Audit: Lighthouse and field data
  • Images: WebP, sizing, lazy loading
  • Page and static file caching
  • Deferred, trimmed CSS and JS
  • Fonts that do not hold up text
  • Server response time (TTFB)
  • Before-and-after report
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The price depends on the platform and how much is holding the site back: a landing page on our CMS and a WooCommerce store with dozens of plugins are very different jobs. Sometimes the server is the deciding factor; our hosting starts at ₴150/mo.

What we optimise

01

Before-and-after measurement

We record PageSpeed Insights and Lighthouse results for key pages on mobile and desktop, plus real-visitor data if Google already collects it for your site.

02

Images

We convert images to WebP, serve each screen the right size and lazy-load everything below the fold. The main hero image, on the other hand, gets loaded first.

03

Caching

We set up server-side page caching and browser caching for static files, so repeat visits load much faster.

04

CSS and JavaScript

We defer scripts the first screen does not need, strip unused code and surplus libraries, and load third-party widgets only on the pages that need them.

05

Fonts

We keep only the font weights you use, self-host the fonts and set font-display so text appears straight away instead of waiting for the font to load.

06

Server, hosting and plugins

We check server response time (TTFB), the PHP version, the database and plugins. On WordPress we remove or replace heavy plugins that slow down every page.

How we speed up a site

  1. Audit

    We measure key pages and list what is slowing them down, most important first.

  2. Quote

    We give you a price and agree exactly what we will fix before any work begins.

  3. Optimisation

    We fix things one at a time, checking forms, the cart and page layout after each step.

  4. Report

    We show the before-and-after figures and explain what changed and why.

Core Web Vitals in plain English

Three metrics Google uses to judge how pleasant a page is to use. The assessment is based on real visits: a page counts as good if the threshold is met for at least 75% of them.

LCP — loading speed

How long it takes for the largest element on the first screen — the main photo, a banner or a heading — to appear. Good is 2.5 s or less.

INP — responsiveness

How quickly the page reacts to taps, clicks, opening a menu or typing. Good is 200 ms or less; heavy scripts are the usual culprit.

CLS — visual stability

How much the page shifts unexpectedly while loading and while you use it — like a button that moves just as you tap it. Good is 0.1 or less.

Why choose us for speed work

  • We look at speed as a whole — page code, images, plugins, database and server — and fix it where the problem actually is.
  • Honest about numbers: we do not promise a perfect 100 in PageSpeed, we promise a measurable improvement and a report.
  • After every change we check forms, the cart and analytics: speed must never break what brings in your leads.
  • No prepayment: you pay as agreed or under the contract; we are a Ukrainian sole proprietor, not VAT-registered.
  • Transparent pricing: speed optimisation from ₴4,000, hosting from ₴150/mo.

What most often slows a site down

  1. Photos uploaded straight from a camera or phone, several megabytes each.
  2. A slider or video on the first screen that makes the main content appear last.
  3. Plugins and widgets that load their scripts on every page, even where they are not used.
  4. Fonts pulled from several services in a dozen weights instead of two or three.
  5. Overloaded hosting: the server takes ages to respond before it even starts sending the page.
  6. Chasing a 100 in PageSpeed by deferring form or payment scripts so aggressively that they break.
Website speed optimisation
one-off, with a before/after report
from ₴4,000
Get a quoteGet a quote

Website speed FAQ

From ₴4,000, one-off. The price depends on the platform and how much is slowing the site down: images, scripts, plugins, the server. We quote the exact amount after the audit, before work begins.

No. The score depends on your theme, third-party services such as analytics, chat and maps, and even the moment you test. We promise a measurable improvement and a before-and-after report, not a specific number.

Lighthouse (including the lab section of PageSpeed Insights) tests the page under the same fixed conditions, which is handy for finding problems. Field data is collected by Google from visitors’ Chrome browsers and shown in Search Console and in the field data section of PageSpeed Insights; that is what Core Web Vitals are judged on. It updates gradually, so the result shows up there after about a month.

Not always. But if the server is slow to respond even for a simple page, no amount of code optimisation will fix it, and we will suggest moving. Our hosting starts at ₴150/mo, and migrating to it is free.

Yes. On WordPress and WooCommerce the biggest gains usually come from replacing heavy plugins, caching and image work; if the theme itself is too heavy, we will tell you honestly that rebuilding it makes more sense. We also speed up OpenCart sites, plain PHP sites and sites on our own CMS.

We change settings gradually and check forms, the cart, payments, analytics and the mobile view after each step. We also take a backup first, so any change can be rolled back.

No. There is no prepayment for our work: you pay as agreed or under the contract. We operate officially as a Ukrainian sole proprietor (FOP, 3rd group), not VAT-registered, and provide a contract, invoice and certificate of completion.

Useful reading on site speed

Measure your site speed yourself

Free: a page speed audit, a WebP image converter, and checks of security headers and server response time.

Website support

No prepayment, fully official

Everything we agree is put in writing, and we never take money up front — you see the result of the work before you pay for it.

No prepayment

We take no money in advance. Payment terms are agreed with you beforehand — by arrangement or under the contract.

Official: registered sole proprietor

Contract, invoice and certificate of completed work. We are a Ukrainian sole proprietor (FOP, 3rd group) and not VAT-registered, so the price is final — no VAT is added on top.

Price and deadlines in the contract

We fix the scope, cost and timeline before work starts. Any new task begins only after you have approved its price.

Free estimate

The consultation and project estimate cost nothing and commit you to nothing. We reply within 15 minutes during working hours.

Related services

We build modern websites that combine thoughtful design, high speed and convenient functionality. From corporate sites to complex web projects — solutions that work for your business growth.

We design online stores with a well-thought-out structure, fast performance and convenient checkout. We integrate payment, delivery and everything needed for effective online sales.

Product catalog
Cart
Online payment
Delivery
CRM
Analytics

We create landing pages that grab attention and motivate action. A thoughtful structure, strong design and conversion focus help you get more leads.

Conversion
Prototype
Responsive
Lead form
Analytics

Design for new websites and redesigns of old ones, UX audits, mockups in Figma or Photoshop and pixel-perfect coding. We also create logos and brand identity. We make sure the site is clear to people and brings in leads, not just looks good.

We optimize the site for search engines, improve its visibility in Google and attract the target audience. We work on technical optimization, content and organic traffic growth.

We set up and run ads on Google, Facebook, Instagram and TikTok, and help businesses show up in ChatGPT and AI search answers. A transparent budget, clear reports and prices published on the site.

We run Instagram, Facebook and TikTok for businesses: a content plan, posts, Reels and Stories in one consistent style. We also set up pages from scratch — profile photo, bio, covers, buttons and a link to your site.

Social media managementPage setup
Instagram
Facebook
TikTok

We ensure the stable operation of the site: updates, backups, bug fixes, security control and technical support. You grow your business — we take care of the site.

We host websites on fast SSD hosting with SSL, daily backups and 24/7 monitoring. Moving from another host? The migration is free — and you get 2 weeks of hosting as a gift.

Let’s create something amazing together

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