Schema.org Generator Online — JSON-LD Structured Data

SEO and marketing

FAQ

What does structured data do and does it raise rankings?

It does not raise rankings directly — Google has confirmed this repeatedly. What it changes is how your result looks: star ratings, expandable questions, price, date, breadcrumbs instead of a bare URL. Such a listing stands out from its neighbours, so you get more clicks at the same position. The gain is in CTR, not in ranking.

Where do I paste the code and can I use several types on one page?

Paste it into the head section or just before the closing body tag — Google reads both. Several types on one page are perfectly acceptable and often desirable: an article sensibly carries Article, BreadcrumbList and FAQPage at once, provided the text really contains a questions block. Just add several separate scripts one after another.

What happens if I mark up something that is not on the page?

It violates the guidelines, and the penalty stings: Google removes rich results not from one page but from the entire site, sometimes for months. The classic cases are star ratings with no real reviews, or FAQ markup where the page has no visible questions block. The rule is simple: everything in the markup must be visible to the user on the page itself.

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FAQ