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Meta Tags & Open Graph

SEO and marketing

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Title, description, OG and canonical of a page.

Which tags to check on a page

Five elements that decide how a page looks in search and on social networks.

Title The headline in search results. It must be unique per page and lead with the key phrase.
Description The snippet under the headline. It does not affect ranking but decides whether people click you.
Canonical Declares the primary URL when a page is reachable at several. Without it Google decides alone.
Robots Permission to show the page in search. A forgotten noindex is a common cause of vanished traffic.
Open Graph Title, description and image for social networks. Without them a link in a messenger is a bare line.

What spoils your search snippet

Duplicate titles Search Console flags it, and Google starts writing the title itself — often worse than yours.
An over-long description It is cut mid-word with an ellipsis. Nobody sees the call to action at the end.
No description at all Google grabs an arbitrary fragment — sometimes the menu or footer text.
The wrong image size Social networks want roughly a 1.91:1 ratio. Otherwise the image is cropped badly.

Recommended lengths

Title 50–60 characters. Google measures pixels, so wide letters take more room.
Description 140–160 characters. Shorter is safer: it will not be truncated on mobile.
og:image 1200 by 630 pixels. That size renders correctly on Facebook and in messengers alike.
H1 Exactly one per page. It can differ from the title — and often should, since it is written for the reader.

Page meta tags analyzer online

Enter any page address — and see it through the eyes of Google and social networks: title, description, canonical, og:title, og:description and og:image. These exact tags define how the search snippet looks and how the link card appears in Facebook, Telegram or LinkedIn.

Typical issues the analyzer reveals: an empty or too-long title (50-60 characters is optimal), a missing description (Google substitutes random text), no og:image (the link looks bare in messengers), canonical pointing to the wrong place. Each costs clicks. Check your key pages and your competitors' — the comparison is telling.

FAQ

What are meta tags?
These are service tags in the page code: title is the search heading, description is the snippet below it, canonical is the main URL version. They affect SEO and click-through.
What is Open Graph?
Open Graph (og:title, og:image etc.) tags define how a page looks when shared on Facebook, Telegram, LinkedIn: title, description and image.
Why is og:image important?
It is the image shown when sharing a link. Without it a post looks unattractive. The optimal size is 1200×630 pixels.
What is canonical?
The canonical tag tells the search engine the main version of a page if duplicates exist. It prevents SEO value dilution between identical addresses.
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