We create digital solutions that work for businesses
If you sell ₴100,000 a month on Prom, one of Ukraine’s largest marketplaces, in a category with an 8% fee, the marketplace takes roughly as much per year as three ready-made online stores cost, hosting included. You never see it as one bill: it is spread across the placement package, a fee on every order and payment charges, so it feels as if “everything is fine”.
But moving out completely is not always the right call either. Prom brings buyers, while your own site brings nobody at first: traffic has to be paid for separately. Below are Prom and Horoshop prices as of October 2026, the real cost of your own store, a payback calculation with numbers and the setup that turns out to be the most profitable for most sellers.
Want numbers for your own store rather than an example? Send us a link to your Prom store — within 15 minutes during business hours we will calculate when your own site pays off. Free and with no obligation.
A Prom seller’s costs have three parts: an annual placement package, a fee on catalog orders and payment processing charges. The figures below come from Prom’s seller help center as of October 2026.
A package is the annual fee for the right to list products. “Prom mix” packages include both a storefront site and product listings in the marketplace catalog. Prices are for 365 days, VAT included.
| Package | Products | Price per year |
|---|---|---|
| Prom mix 1,000 | up to 1,000 | ₴7,500 |
| Prom mix 6,000 | up to 6,000 | ₴12,000 |
| Prom mix 10,000 | up to 10,000 | ₴15,000 |
| Prom mix 20,000 | up to 20,000 | ₴30,000 |
| Prom top (special offer only) | up to 100,000 | ₴11,500 |
| Prom site 10,000 (site only, no catalog) | up to 10,000 | ₴10,000 |
There are promotions for new sellers. Verified sole proprietors and companies that are just starting out can get the “Easy start” package for ₴1,900 a year (until 31 October 2026). And from 1 October to 31 December 2026 the “Promo Prom mix” offer is available: a 1,000-product package costs ₴6,000, of which ₴2,000 is credited to your balance as a guarantee deposit. Some services require at least ₴500 on the balance. Promotions lower the cost of getting started, but not the sales fee — and that fee is the bulk of the cost.
To appear in the Prom catalog, products must be enrolled in ProSale. For catalog orders you pay a single fee — a percentage of the product price. The base rate is the same for every seller in a category, and the promotion mode lowers or raises it.
Take a store with up to 1,000 products, the “Prom mix 1,000” package at the regular price and a category with an 8% fee. We leave payment processing out: card acquiring on your own site costs about the same, so it cancels out in the comparison.
| Monthly turnover | 8% fee per year | Package | Total per year | Share of turnover |
|---|---|---|---|---|
| ₴50,000 | ₴48,000 | ₴7,500 | ₴55,500 | 9.3% |
| ₴100,000 | ₴96,000 | ₴7,500 | ₴103,500 | 8.6% |
| ₴200,000 | ₴192,000 | ₴7,500 | ₴199,500 | 8.3% |
| ₴300,000 | ₴288,000 | ₴7,500 | ₴295,500 | 8.2% |
To plug in your own numbers, take your annual catalog turnover, multiply it by your category rate and add the package price. With more than 1,000 products the package costs ₴12,000–30,000 a year. If you use the “More sales” or “Turbo” modes, the fee will be higher.
Your own store is a site on your domain whose code and data belong to you. You pay for development once, and after that only for hosting and the domain. There is no percentage of sales, neither on the first order nor on the thousandth.
| Cost | How much | How often |
|---|---|---|
| Start development, up to 300 products | from ₴29,900 | once |
| Business development, up to 2,000 products | from ₴44,900 | once |
| Store hosting | from ₴250/month | monthly |
| Domain | a few hundred hryvnias | yearly |
| Online card payments | 1.3–1.5% | per payment |
| Sales commission | ₴0 | — |
| Platform subscription | ₴0 | — |
Hosting paid yearly costs ₴2,700. Online payments: 1.3% with plata by mono or 1.5% with LiqPay. The Business package adds 1C/BAS sync and feeds for Prom, Rozetka and Google Merchant.
The Start package already includes a catalog with filters, a cart, online payment, Nova Poshta delivery, orders sent to a CRM, admin panel training, GA4 analytics and basic SEO. The full package contents and timelines are on the online store development page. If you are still comparing contractors, see how the budget adds up in how much a turnkey online store costs.
Prom sells you not just a storefront but buyers: people already search for products on the marketplace. Nobody comes to your own site on their own. In the first months, buyers come from:
So an honest comparison is not “Prom’s fee versus zero” but “Prom’s fee versus the cost of bringing a buyer to your own site”. And this is where repeat purchases decide everything.
Horoshop is a subscription-based online store builder. There is no sales commission and the site runs on your domain, but you rent the platform: the store works for as long as you pay.
| Horoshop plan | Paid yearly | Paid monthly | Products |
|---|---|---|---|
| Basic | ₴288/month | yearly billing only | up to 1,000 |
| Standard | ₴816/month | ₴1,020/month | up to 20,000 |
| Pro | ₴1,728/month | ₴2,160/month | 50,000–250,000 |
| B2B | ₴3,360/month | ₴4,200/month | 50,000–250,000 |
To be honest about money: Horoshop Standard costs about ₴9,800 a year (₴816 × 12). Over 3 years that is ₴29,400 versus about ₴38,000 for your own Start store with hosting, and the costs only even out in the fifth year, because the subscription never ends while development is paid once. The Basic plan at ₴288/month is cheaper still. So people choose their own site not to save on a subscription, but for features and independence.
Your own site makes more sense when you need something the platform plan does not have: a non-standard catalog, a configurator, wholesale prices and a dealer account, 1C/BAS sync built around your processes, or a design that does not look like hundreds of other stores. Another argument is independence: nobody can change the plan, limits or rules of your own site.
| Prom | Horoshop | Your own site | |
|---|---|---|---|
| Source of buyers | Marketplace catalog | You bring them | You bring them |
| Sales commission | From 4.2% per order | 0% | 0% |
| Recurring fee | From ₴7,500/year | From ₴288/month | From ₴250/month |
| Competitors nearby | Next to you in search | None | None |
| Design and features | Marketplace template | Platform templates | Built around your business |
| Who owns the store | A platform storefront | Platform rental | You (domain, code and data) |
| Launch | A few days | From a few days | 3–4 weeks (Start) |
The simplest way to calculate is not to move the whole business but to take the share of orders that come to your site without paid ads: repeat purchases from your own customer base, free Google Shopping listings, visits from search and social media. On every such order you no longer pay the marketplace fee.
Important: this means your own customer base and new buyers from Google and social media. Do not lure buyers who came from the Prom catalog away in breach of the marketplace’s rules.
Formula: monthly savings = turnover × share of orders on the site × fee rate − hosting. Payback = development cost ÷ monthly savings.
An example for a ₴29,900 Start store, an 8% fee and ₴250/month hosting:
| Monthly turnover | 20% of orders on the site | 40% of orders on the site |
|---|---|---|
| ₴100,000 | +₴1,350/month, payback ≈ 22 months | +₴2,950/month, payback ≈ 10 months |
| ₴200,000 | +₴2,950/month, payback ≈ 10 months | +₴6,150/month, payback ≈ 5 months |
| ₴300,000 | +₴4,550/month, payback ≈ 7 months | +₴9,350/month, payback ≈ 3 months |
With more than 300 products you need the ₴44,900 Business package: with ₴200,000 monthly turnover and 40% of orders on the site, it pays off in about 7 months.
Why can the share be that high? Because in many niches a large part of orders are repeat ones: cosmetics, pet food, household cleaning products, consumables, spare parts, children’s goods. On a marketplace you pay a fee on every repeat order from a customer you have already paid Prom to acquire. On your own site a repeat order carries no marketplace fee.
The logic is the same with paid ads: compare the cost of an order from ads with the fee. If the average order is ₴1,500 and the fee is 8%, Prom takes ₴120 from every order. Acquiring a new buyer through Google Ads often costs more, but if that buyer comes back twice, every following order carries no fee. We explained how to calculate the return on a website more broadly in our article on website ROI for business.
Not everyone needs their own site, and it is better to know that before spending money:
In that situation, first get the most out of Prom: the right categories, strong product pages, reviews. Come back to your own site once you have regular customers.
You do not have to choose one. Most often we advise not leaving the marketplace but moving the “center” of the business to your own site:
A detailed move plan for one niche is in our article on moving a clothing store from a marketplace to your own site. For that niche we also offer dedicated clothing store development with size charts and stock tracking.
See our work with links to live sites and client reviews. If you are still choosing the technology, there is a platform comparison in our article on how to choose an e-commerce platform.
Not sure whether it is time to leave the marketplace? Write to us — we will calculate with your numbers and tell you honestly if it pays to stay on Prom for now.
E-commerce
E-commerce
E-commerce
E-commerce
Let’s create something amazing together 
