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A turnkey online store in 2026 costs between ₴25,000 and ₴250,000. The tenfold spread has a simple explanation: the word “store” covers both a site with twenty products and card payments, and a system with stock synchronisation, several warehouses and marketplace feeds.
Let us look at what makes up the price, what each platform costs, and what eats the budget after launch.
| Option | Price | Timeline | Products |
| On a ready template | ₴15,000 – 30,000 | 10–20 days | up to 100 |
| Turnkey with custom design | ₴35,000 – 80,000 | 25–45 days | up to 2,000 |
| With integrations and sync | ₴80,000 – 150,000 | 1.5–3 months | unlimited |
| Custom development | from ₴150,000 | from 3 months | complex logic |
Our configurations are listed on the online store development page.
The platform affects both the initial price and the monthly bill. These are two separate budgets, and the second is often forgotten.
| Platform | Development | Monthly | Note |
| WooCommerce | ₴25,000 – 70,000 | hosting ₴300–800 | flexible, needs maintenance |
| OpenCart | ₴25,000 – 60,000 | hosting ₴300–800 | familiar on the Ukrainian market |
| Shopify | ₴20,000 – 50,000 | from ₴1,500 + fees | fast start, less freedom |
| Horoshop, Prom | ₴10,000 – 25,000 | from ₴1,000 | rented, the site is not yours |
| Custom build | from ₴120,000 | hosting + support | when nothing off-the-shelf fits |
We compared them in detail in how to choose an e-commerce platform.
Catalogue and filters. The largest part of the work. A store with 50 products in one category and a store with 5,000 products filtered by size, colour and brand are different orders of task. Filters count separately: each parameter has to be designed on both the database and the interface side.
Product page. Gallery, variations, stock status, related items, reviews. It looks like a detail, but this is where people decide to buy.
Cart and checkout. The narrowest point of any store. Every extra step loses part of your buyers, so this part is built carefully.
Payment and delivery. Connecting LiqPay, Fondy or WayForPay, calculating Nova Poshta delivery, choosing a branch inside the cart.
Admin panel. What you will work with daily: adding products, processing orders, changing prices. An awkward admin costs you hours every week.
These are what usually turn a ₴40,000 budget into a ₴90,000 one. Rough prices:
A tip that saves money: connect only what the store cannot run without at launch. Payment and delivery are mandatory. Accounting sync can wait six months, until you know your order volume and where it hurts.
A store differs from a landing page in that it is not a project but a system that keeps living.
| Item | Monthly |
| Hosting and domain | ₴300 – 1,500 |
| Technical support | ₴3,000 – 10,000 |
| Catalogue population | from ₴5,000 |
| Google Ads | from ₴8,000 budget |
| SEO promotion | ₴15,000 – 30,000 |
We covered that last line in detail in how much SEO costs. For a store it is not a luxury: the range and structure keep changing, and a one-off optimisation goes stale within months.
A question worth asking before spending money.
Prom or Rozetka give traffic from day one but take a 10–20% commission, keep you away from your customer base and can change the rules at any moment. You are renting a shop window.
Your own store gives nothing for the first months, but the customers are yours, there is no commission, and the site is an asset that grows in value.
The sensible route for most: start on a marketplace for turnover, build your own store in parallel and gradually move repeat buyers there. That way you do not lose sales during the launch.
A realistic online store budget in 2026 is ₴35,000 – 80,000 for development plus from ₴15,000 a month on support, content and traffic.
The most common mistake is counting development only. A store with no budget for traffic and catalogue work will sit empty no matter how much was paid for it.
If you want a calculation for your specific range, get in touch — we will cost it honestly, broken down by stage.
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