Website for a custom furniture maker

What a furniture workshop website structure includes

Seven modules that take the client from “nice kitchen” to “come and measure”:

Site builder, template or a custom workshop website — which to choose

We compare on what decides whether the client gets as far as a measurement:

How much a furniture workshop website costs

The price depends on the portfolio size, whether you need a calculator and with what logic, how many furniture types and whether you have a CRM. Three typical configurations:

An exact quote is free and takes 15 minutes after your request. Bring to the briefing how you price a kitchen today — the calculator will grow out of that.

Mistakes we see on other furniture websites

Before starting we go through the workshops in your city. Here is what repeats almost everywhere:

1. Stock kitchen photos from Pinterest in the portfolio. The client recognises them — and stops believing the prices, timelines and reviews along with the photos.
2. “The price depends on the project” with no guideline at all. The client decides it is expensive and does not call, although your price would have suited them.
3. Production timelines are nowhere to be found. But for a client mid-renovation, “when will the kitchen be ready” is question number two after price.
4. A calculator that demands a phone number before it shows a price. Half of clients close it at that step — and you never learn they were there.
5. A portfolio without materials or dimensions. The client sees a nice kitchen but cannot tell whether it is MDF or veneer, three metres or five, and cannot estimate their own.
6. A “book a measurement” form with no explanation of what happens next: who comes, when, how much, whether it is binding. The client fears a hard sell — and does not leave the number.

Glossary: terms you will hear from us during the project

Project page

A dedicated page for one project with photos, dimensions, materials, price and timeline. Not a picture in a gallery but a full landing page that collects queries and leads to a measurement.

Calculator

A form that uses your formula to calculate an approximate price range from the client's parameters — and shows it before asking for contact. The main lead magnet for advertising in the furniture niche.

Configurator

A visual tool where the client picks fronts, colours and hardware themselves and sees the result. More expensive than a calculator and not needed by everyone — usually justified above a certain order volume.

Lazy-load

A way of loading photos only when the client scrolls to them. Thanks to it, a portfolio of 300 large photos opens on a phone in a second, not twenty.

Material page

A landing page for a material or hardware query — “kitchen with Egger fronts”, “Blum hardware”. Explains the difference and shows your projects using that material. Collects traffic competitors ignore.