We create digital solutions that work for businesses
Web development · Beauty industry
barbershop or cosmetologist
In beauty the client goes not to a salon but to a specialist — and wants to book them at half past eleven at night, when they finally remembered tomorrow's important meeting. Instagram shows the work but does not let them book. The website has to close exactly this gap: see the specialist → see the price and free time → book in three clicks, without calling reception.
We build salon, barbershop and cosmetology websites as booking points: specialists' schedules with real service durations, a price list table, a portfolio of work per specialist, gift certificates online. We connect Altegio, YCLIENTS or build our own booking — so the client sees free slots, not a “leave your number” form.
A four-chair barbershop and a cosmetology clinic sell different things, and their websites differ. Four typical clients:
The main task is to spread bookings between specialists and show each one with their work and rating. The client should pick “theirs” — and keep coming back to that person. The site works like a receptionist who never sleeps.
The client is a man who wants to book in 20 seconds from his phone, see the price and not read. Minimum text, maximum speed: specialist → time → done. Plus memberships and a one-click “same as last time” booking.
Here trust sells, as in medicine: certificates, equipment, product ingredients, before/after, contraindications. People do not book on the first visit to the site — so expert texts and a consultation matter.
A narrow service, heavy competition, a local client. The site is short but has online booking, a gallery of work and a separate training section — courses often earn more than the service itself.
Industry specifics
Seven modules we build into a salon, barbershop or cosmetology website — each for a specific client action:
Service → specialist → free time that actually fits the service. Confirmation by SMS or Viber, reminders a day and two hours before. The client books at 2 a.m. — and you see it in the schedule in the morning.
Photo, specialisation, experience, certificates, a rating from reviews and 20–50 works by this specific specialist. A “Book with this specialist” button showing their free slots. The client picks a person — and comes back to them.
By area — hair, nails, brows, barber, cosmetology — with price, duration and specialist level. Searchable. Change a price in the admin panel — it updates in booking and on service pages too.
Work is pulled from your Instagram automatically and sorted by specialist and category. You maintain one feed — the site is always up to date.
Buying a gift certificate in two minutes with delivery to the recipient's e-mail or Viber. Memberships for 5–10 visits at a discount. This is money the salon currently loses in DMs.
How to find you, where to park, what happens at the consultation, how to prepare for the procedure, a first-visit discount. Plus offers with an end date — no stale banners from last year.
Courses and workshops with a programme, dates, price and booking with a deposit. For nail, brow and barber studios, training often earns more than services — and needs its own page to sell.
The salon already lives in its booking software and on Instagram. The site has to connect to them, not force you to run everything twice:
If you already use software — we embed its booking so it looks like part of the site, not a third-party widget. If not — we build our own with specialists' schedules in your admin panel.
Instant booking confirmation, reminders the day before and two hours ahead, a “your specialist is free earlier” message. Removes most no-shows — the salon's main loss.
The latest work automatically appears on the site and in specialist profiles by hashtag or tag. One post — two channels.
LiqPay or Monobank: the certificate is paid for and delivered to the recipient without reception's involvement. Deposits for expensive procedures and courses — so you do not hold a slot “on a promise”.
Real reviews are pulled onto the home page and specialist profiles. After the visit the client gets a “leave a review” link — and the Maps rating grows by itself.
Bonuses for visits and referrals that the client sees in their account on the site. Cheaper than plastic cards, and works from a phone.
We compare on what affects bookings, not on how many blocks the library has:
| Site builder (Wix, Tilda) | WordPress theme | Custom build (BB STUDIO) | |
|---|---|---|---|
| Booking by duration and specialist | A “leave your number” form | A plugin not linked to booking software | Real slots, synced with Altegio / YCLIENTS |
| Per-specialist portfolio | A general gallery | Via a plugin, manually | Automatically from Instagram, by specialist and category |
| Searchable price list with durations | An image or text | A table plugin | One database: price list → booking → service pages |
| Gift certificates online | Not available | Via a shop plugin | Payment and delivery to the recipient in 2 minutes |
| Speed on mobile | Average | Depends on plugins | 90+ PageSpeed — and 90% of salon clients are on phones |
| Cost of ownership per year | A monthly subscription | Updates, security, plugins | Hosting + optional support |
Marketing
A salon lives on local queries and on maps — the site has to reinforce both channels:
“Manicure Lukianivka”, “barbershop near Olimpiiska metro”, “cosmetologist Pechersk” — queries with a district. Service pages with the address and district in the copy collect them for years.
For a salon the Maps listing with photos of work and reviews is half of new clients. The site must reinforce it: the same name and address, a booking link, reviews flowing both ways.
Social media shows the work, the site takes the booking. The link in the profile header leads not to the home page but straight to booking with the specialist whose work was just seen.
A client who had a manicure three weeks ago gets a reminder to book again. Whoever looked at gift certificates before the holidays and did not buy sees a reminder in their feed.
The price depends on the number of specialists and services, whether you need in-house booking or software integration, and whether you sell certificates and training. Three typical configurations:
One page: services with prices, specialists, work, embedded booking from your software, a map and hours. The most popular format for barbershops and independent specialists.
Get a quoteGet a quoteArea pages with a price list, specialist profiles with portfolios, booking by specialist and duration, an Instagram gallery, offers, gift certificates online, Google reviews, SEO for your district.
Get a quoteGet a quoteEverything above plus branch pages, in-house booking or deep Altegio / YCLIENTS integration, a client account with loyalty, a course section with deposits.
Get a quoteGet a quoteAn exact quote is free and takes 15 minutes after your request. Tell us which booking software you use now — it affects the timeline the most.
In our portfolio we show projects our clients allowed us to publish, so we do not pass off other people's salons as ours. What makes a salon website work — fast mobile booking, profile pages with galleries, a price list living in one database, integrations with third-party services — we have proven on e-commerce and corporate projects: custom code, 90+ PageSpeed on mobile, an admin panel a receptionist can handle without a developer. See our delivered work, and we will discuss the specifics of your salon at the briefing.
Before starting we go through the salons in your area. Here is what repeats almost everywhere:
The more of this you have at the briefing, the shorter the timeline. The first two items decide how booking will work:
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A bit about us
BB STUDIO is a team that goes beyond the standard approach to web development. We build modern turnkey websites focused on concrete business results: attracting new clients, increasing sales and keeping the project stable after launch.
We deliver the full cycle of building web products — from analytics, strategy and design to launch, technical support and further development. We start every project with a detailed study of the business, company goals, audience needs and market specifics.
We work transparently and consistently, so you can see the progress of the project at every stage.
Discuss a projectDiscuss a projectWe dive into the specifics of your business, research the market and competitors and form a clear technical brief for the future project.
We plan the site architecture, build convenient interaction scenarios and create prototypes of key pages.
We create a modern and recognizable design in your brand style, adapted to all devices and user needs.
We turn the design into a fast, stable and functional website using WordPress, Laravel or other technologies according to the project’s tasks.
We fill the site with content, perform basic SEO optimization and connect CRM, analytics and the necessary services.
We thoroughly check the speed, responsiveness, functionality and correctness of the site before publishing it.
We stay by your side after launch: we provide technical support, updates, improvements and further development of the project.
We know how a dental clinic website differs from a furniture maker's. Pick your field — you'll find the structure, integrations and pricing built for it:
We build modern websites that combine thoughtful design, high speed and convenient functionality. From corporate sites to complex web projects — solutions that work for your business growth.
We design online stores with a well-thought-out structure, fast performance and convenient checkout. We integrate payment, delivery and everything needed for effective online sales.
We create landing pages that grab attention and motivate action. A thoughtful structure, strong design and conversion focus help you get more leads.
We develop brand identity, logos and design that build brand recognition and help you stand out from competitors. We create visual identity that inspires trust.
We optimize the site for search engines, improve its visibility in Google and attract the target audience. We work on technical optimization, content and organic traffic growth.
We ensure the stable operation of the site: updates, backups, bug fixes, security control and technical support. You grow your business — we take care of the site.
We host websites on fast SSD hosting with SSL, daily backups and 24/7 monitoring. Moving from another host? The migration is free — and you get 2 weeks of hosting as a gift.
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