We create digital solutions that work for businesses
Web development · Dental clinics
dental clinic
A patient does not choose a clinic — they choose a doctor and look for a reason to trust them. So a dental website has to answer three questions before the first call: who will treat me, how much will it cost, and will it hurt. We build clinic websites around those three answers, not around a nice photo of the reception desk.
We build the site from scratch for your clinic: online booking tied to a specific doctor's schedule, service pages with honest prices, sync with your clinic management software. No plugins that refuse to work with your timetable and no “call reception during working hours” booking.
A ten-chair clinic and a single-doctor practice sell different things — and their websites should differ too. Four typical clients we work with:
The main task is to spread the flow between doctors and show the full range of services so the patient finds theirs and sees the price. The site works like a receptionist who is never busy.
Here the personality sells: education, experience, approach, real reviews. The site becomes the doctor's extended profile with a booking calendar — and brings in local patients who search by the doctor's name.
You need branch pages with a map, their own schedule and their own doctors, a shared price list and a single booking flow. Otherwise a patient from one district books at the other end of the city and never shows up.
The reader is the parent, not the patient. What matters to them is different: how the doctor connects with the child, whether there is an adaptation visit, how fear is handled. That is a separate tone, separate photos and a separate “First visit” page.
Industry specifics
Not “Home — Services — Contacts”, but a structure that walks the patient from fear to booking. Seven modules we build into every clinic website:
Implants, braces, veneers, caries treatment, cleaning, pediatric dentistry — each with its own price, duration, indications and the doctors who do it. These are the pages that collect search traffic.
Photo, education, certificates, specialisation, years in practice, number of procedures performed, reviews about this doctor — and a “Book with this doctor” button showing their free slots.
Choose the service → the doctor → the date and time from the real schedule. Confirmation by SMS or Viber, a reminder the day before. Reception sees the booking in their own software, not in a separate e-mail.
Your own cases, filterable by service and doctor. Each case — photos, what was done, number of visits, approximate cost. With a note that the patient consented to publication.
A price list by area with search, “from — to” ranges and an explanation of what affects the amount. Updated in the admin panel in a minute — and the same figures automatically appear on the service pages.
What to bring, how long the consultation takes, whether it will hurt, what types of anaesthesia you use, what to do with children. These two pages are read the longest — and lead to the most bookings.
An offers block with expiry dates, bank instalment plans with a payment calculator and, for networks, branch pages with a map, opening hours, doctors and separate booking.
A clinic website does not live apart from the front desk. We connect what you already work in, so a booking from the site appears where reception will actually see it:
Dentist Plus, Cliniccards, Medesk, Doctor Eleks or your own CRM: doctors' schedules come from there, site bookings go there. One schedule — no double bookings.
Instant booking confirmation, reminders a day and two hours before. Removes 30–40 percent of no-shows — the clinic's biggest loss, and the site closes it.
Real reviews are pulled automatically onto the home page and doctor profiles. The patient sees they were not written by you — and trusts them. Plus a “Leave a review” button after the visit.
Pay-in-parts from Monobank or PrivatBank with a monthly payment calculator right on the service page. For implants and orthodontics this is often the deciding block.
Binotel or Ringostat: a call from the site reaches a free receptionist, missed calls go to a callback list. You see how many enquiries the site brought instead of guessing.
Every booking and call is sent to GA4 and ad accounts as a conversion. Ads optimise for real bookings, not button clicks.
We compare on what actually affects patient bookings, not on how many templates the library has.
| Site builder (Wix, Tilda) | WordPress theme | Custom build (BB STUDIO) | |
|---|---|---|---|
| Booking by doctor's schedule | A “leave your number” form | A plugin, not linked to clinic software | Real doctor slots, booking goes into your software |
| Doctor profiles with diplomas and reviews | Photo + two sentences | Available, but reviews added manually | Diploma, experience, procedures, live Google reviews |
| Prices on service pages | Typed manually on each page | Manually or via a table plugin | One price list in admin — updates everywhere |
| Filterable before/after gallery | A plain gallery | Via a plugin, slow on phones | By service and doctor, fast |
| Speed on mobile | Average | Depends on plugin count | 90+ mobile PageSpeed |
| Cost of ownership per year | Monthly subscription, data belongs to the platform | Updates, security, plugins | Hosting + optional support |
Marketing
The website is where the booking happens, not a traffic source by itself. Here are the four channels we build it for:
“Dental implants Pechersk”, “pediatric dentist Obolon”, “braces price Lviv” — queries with a district and a service. Each needs its own page, and that is exactly what we build into the structure.
For a dental clinic the Google Maps listing brings up to half of new patients. The site must reinforce it: matching name and address, a booking link, reviews flowing both ways.
Healthcare is a verified category. We prepare the site to pass the review on the first try: licence, real doctors, careful wording without “we guarantee a cure”.
A patient who looked at implant prices but did not book will see your offer again. Those already treated get a check-up reminder six months later.
The price depends on the number of services and doctors, whether integration with clinic software is needed, and how many branches. Three typical configurations:
One page: a doctor or a service, prices, reviews, booking form and map. Suits a private practice or launching a new direction such as aligners.
Get a quoteGet a quoteService pages with prices, doctor profiles, online booking, before/after gallery, price list, offers, an SEO structure for local queries. The most common choice for 3–10 chair clinics.
Get a quoteGet a quoteEverything above plus branch pages, schedule sync with clinic software, telephony, a patient account with visit history and reminders.
Get a quoteGet a quoteAn exact quote is free and takes 15 minutes after your request. A medical licence on the site is mandatory — we place it prominently before any advertising starts.
In our portfolio we show projects our clients allowed us to publish — which is exactly why we do not present other people's clinics as “ours”. The mechanics we build into a dental website — schedule-based booking, specialist profiles, a price list managed in admin, a gallery of work — are the same ones proven on our e-commerce and corporate projects: fast custom code, an admin panel that needs no technical skills, 90+ PageSpeed on mobile. See how that looks in delivered work, and we will go through clinic specifics at the briefing.
Before designing a new site we go through the competitors in your city. Here is what repeats almost everywhere:
The more of this list you have at the briefing, the shorter the timeline. Ideally — everything; realistically — the first three items:
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A bit about us
BB STUDIO is a team that goes beyond the standard approach to web development. We build modern turnkey websites focused on concrete business results: attracting new clients, increasing sales and keeping the project stable after launch.
We deliver the full cycle of building web products — from analytics, strategy and design to launch, technical support and further development. We start every project with a detailed study of the business, company goals, audience needs and market specifics.
We work transparently and consistently, so you can see the progress of the project at every stage.
Discuss a projectDiscuss a projectWe dive into the specifics of your business, research the market and competitors and form a clear technical brief for the future project.
We plan the site architecture, build convenient interaction scenarios and create prototypes of key pages.
We create a modern and recognizable design in your brand style, adapted to all devices and user needs.
We turn the design into a fast, stable and functional website using WordPress, Laravel or other technologies according to the project’s tasks.
We fill the site with content, perform basic SEO optimization and connect CRM, analytics and the necessary services.
We thoroughly check the speed, responsiveness, functionality and correctness of the site before publishing it.
We stay by your side after launch: we provide technical support, updates, improvements and further development of the project.
We know how a dental clinic website differs from a furniture maker's. Pick your field — you'll find the structure, integrations and pricing built for it:
We build modern websites that combine thoughtful design, high speed and convenient functionality. From corporate sites to complex web projects — solutions that work for your business growth.
We design online stores with a well-thought-out structure, fast performance and convenient checkout. We integrate payment, delivery and everything needed for effective online sales.
We create landing pages that grab attention and motivate action. A thoughtful structure, strong design and conversion focus help you get more leads.
We develop brand identity, logos and design that build brand recognition and help you stand out from competitors. We create visual identity that inspires trust.
We optimize the site for search engines, improve its visibility in Google and attract the target audience. We work on technical optimization, content and organic traffic growth.
We ensure the stable operation of the site: updates, backups, bug fixes, security control and technical support. You grow your business — we take care of the site.
We host websites on fast SSD hosting with SSL, daily backups and 24/7 monitoring. Moving from another host? The migration is free — and you get 2 weeks of hosting as a gift.
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