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Analytics and Conversion Analytics and conversion: how to set up measurement so you see leads rather than clicks, what a UX audit is and how to find where a site loses visitors. We cover reports, events, goals, and simple changes to structure and forms that lift conversion without raising the ad budget.
Analytics and Conversion
A campaign can receive impressions and clicks without producing qualified leads or profitable sales. This guide diagnoses 15 causes across the ad account, measurement, landing page, CRM, and sales process, followed by a 60-minute audit plan.
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