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Where a short link leads and the full 301 chain.
Both send the visitor onward, but search engines treat them very differently. Picking the wrong one costs rankings.
The old URL is gone for good. Google transfers the link equity and rankings to the new page.
The old URL will come back. Equity stays with it and the new page receives nothing.
The most common mistake is using 302 for a permanent move. The page opens, the visitor notices nothing, and rankings slide a few weeks later because Google never transferred the equity.
When one URL points to a second and that to a third, every hop drains some equity and adds delay.
The rule is simple: however many old URLs pile up, each should point straight at the final page. One hop instead of three, and the equity arrives intact.
The service shows the full redirect chain: from which address, through which intermediate URLs and with which codes (301, 302, 307) the browser reaches the final page. For SEO this is critical: every extra redirect adds latency, and chains of 3+ hops dilute link equity and irritate Google.
Be sure to test your site's address variants: http → https, with and without www, with and without a trailing slash. All should lead to one canonical address via a single 301 redirect. If you see a 302 where a 301 belongs, or long chains — that is a reason to fix the configuration. We set up correct redirects as part of our SEO audit.
